The Louvre hosts Louis Vuitton’s Paris Fashion Week show after their announcement of LVMH’s new museum in Paris.
Frank Ocean’s “Pyramids” was heard fittingly in the closing song in Louis Vuitton’s runway show underneath the glass pyramid inside the Louvre. The show was surrounded by the neoclassical sculptures that once surrounded Louis XIV’s country home. This star studded show and luxurious clothes made for an eventful show.
The show brought mixed feelings, as some of the museum workers were very upset with LV’s show in the museum. In fact some of the museum workers were so upset that they threatened to strike the museum because they felt the runway show took too much attention and as a result their new exhibition “Vermeer and the Masters of Genre Painting” suffered. In recent years the museum has suffered from declining numbers to the number of visitors to the museum it is hard to believe that the Louvre would not be able to withstand different tourist trends and fads.
The much anticipated show has brought buzz to the museum and Michael Burker, Chief executive of Louis Vuitton believes that the show helps to “promote brand Paris” by putting a French owned luxury brand among famous artworks and “Paris has always been a welcoming city for fashion and it should remain so.” The image of the brand and museum itself go hand in hand as solidifies both of their standings in their respective worlds. The museum is famous for some of the most well known artworks in the world such as Mona Lisa by Leonardo DaVinci.
Louis Vuttoin’s show in the Louvre could be seen as a political move because recently owner Jean Arnault of LVMH recently signed with Paris city officials the making of a new $166 million dollar museum on the Seine. The new museum is taking over an old building that has been abandoned and has become a burden on the city because they have been unable to find an investor willing to take on a large project. It is estimated to cost about $50-80 million to renovate the surface alone on the building. When luxury goods brand owner Arnault showed vision in the turning the 15,100-square-meter building into traditional craft workshop, a 2,000-seat event hall, multiple gallery spaces, and a rooftop restaurant, the city officials were quick to get on board. They have allegedly signed a 50-year lease at $158,000 annually.
This will greatly help the city that has been dealing with 2005 trying to find a new tenant and it has been estimated to cost city $34,000 a month in security costs to insure the building. This new museum will be hosting the collection of LVMH and Arnault’s works. Arnault is also responsible for the Fondation Louis Vuitton that opened in Paris in October 2014. The space is dedicated to contemporary art exhibitions and is designed by the legendary architect Frank Gehry.